Dizzy is a contemporary men’s fashion brand that blends street style with quality craftsmanship.

To learn who the customers are and what they want from clothing, I first did research on Dizzy’s current market position and identified a need to create a brand for influencers and celebrities. Following research, I reviewed our initial designs and created new ones that I thought would appeal to our target demographic.

I decided to use a more structured design instead of loose fitting in order to appeal to both teens and adults.